Press Release – Facebook Elevate

For Immediate Release


Goodwill Industries of East Texas, Inc.

Initiative will help 6,000 job seekers gain vital new skills and earn a professional certificate.

September 13, 2021 — Goodwill Industries of East Texas, Inc. is thrilled to be part of a new initiative launched by Goodwill Industries International, Facebook Elevate, and Coursera to help job seekers master social media marketing skills. As the COVID-19 pandemic accelerates a shift in the workforce toward positions that require digital skills, this vital partnership will help thousands of job seekers, including many in the East Texas region, gain skills to prepare for career transitions.

While many social media marketing roles require technical training previously learned through advanced degree programs, Facebook Elevate, along with Coursera, a global leader in online learning, launched a five-course program designed for learners with no prior industry experience to earn a Social Media Marketing Professional Certificate. This self-paced online program is designed to be completed within 20 weeks and includes 100 hours of hands-on, project-based training. After completing the program, learners will receive an industry-recognized certificate that they can use to apply for entry-level social media marketing roles.

This groundbreaking new training is intended to increase diversity and eliminate barriers for those with a desire to enter into this rapidly growing field of work. Facebook Elevate is funding Goodwill, North America’s leading workforce development nonprofit, to distribute 6,000 scholarships, covering the full costs of the training program. As part of Facebook Elevate’s commitment to diversity, the grant will enable Goodwill to offer holistic support to Black learners, providing eligible participants with services including career planning, résumé building, and other supports as needed.

“Goodwill Industries of East Texas, Inc. is pleased to be one of 10 Goodwill organizations participating in this important new initiative,” said Kimberly Lewis, President & CEO. “Every day, we meet people in our community who are determined to get back to work, and these scholarships will allow many of them to learn the new skills they need.”

Facebook Elevate is a community and learning platform created to accelerate the growth of businesses of color and celebrate creators who break barriers and turn dreams into realities. In 2020, Facebook Elevate announced they will reach 1 million members of the Black community and 1 million members of the Latinx community in the U.S. over the next three years.

“Companies across the globe are rapidly changing and seeking diverse talent with digital skills. The new Social Media Marketing Professional Certificate Program is a helpful tool for job seekers to grow their digital skills and prepare for the opportunities of tomorrow,” said Judy Toland, vice president and head of scaled solutions, global business marketing at Facebook.



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It is the mission of Goodwill Industries of East Texas, Inc. to provide skills training and vocational opportunities for people with barriers to employment.

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