Bethanie Carico serves as the Director of Retail, bringing 16 years of Goodwill experience, 10 being in executive leadership. She holds a Bachelor’s Degree in Education from Marshall University in Huntington, WV. She has worked in the non-profit field for 25 years.

Bethanie started her career with Goodwill as a training coordinator in her hometown of Huntington, WV and was promoted to Retail Director, where she operated donated goods retail stores.  She served as the Retail Director in Huntington for five years before moving to Tyler, TX to assume the position of Human Resources Manager.  Shortly thereafter, she was promoted to Human Resources Director and then Retail Director in 2017

During her career, she has lead multiple successful accreditation reviews with both the Council on Accreditation for Rehabilitation Facilities and the Council of Accreditation for Children and Families. While she leads the department that is the means to the mission, Bethanie encourages her team of 200 to follow their dreams both big and small. She has been instrumental in developing and implementing the dream manager program for employees at the Goodwill organizations in Huntington, WV and Tyler, TX. The program has been successful in leading employees to achieve smaller goals such as starting savings accounts or saving for family vacations, to larger goals such car and home ownership.

Bethanie is the mother of a talented daughter, Hannah.  Bethanie enjoys spending time in nature, photography, and crafting. She holds several ribbons for her craftsmanship from state fairs both in Texas and West Virginia.